I heard about this and thought this just might be the most ridiculous thing EVER! Upset over the distracting brightness? Ok, maybe. But ARRESTING them? Really? Read on….
Orange ‘Dutchy’ Dresses Wreak World Cup Havoc, Causing Arrests and TV Star’s Firing

Orange you glad you didn’t wear orange to the Netherlands vs. Denmark World Cup match?
Two women have been arrested and ITV sports presenter/former footballer Robbie Earle has been fired after 36 women turned up to Monday’s match in South Africa wearing bright orange “Dutchy” minidresses — because FIFA officials claim it was all part of an unauthorized beer promotion, the Daily Telegraph reports.
Dutch beer brand Bavaria reportedly handed out the garish gowns (ironically resembling prison uniforms) ahead of the match, but FIFA — which is working solely with beer sponsor Budweiser — is accusing the company of hiring South African models to wear the gowns as part of a guerilla marketing ploy, according to the paper.
“It looked quite premeditated –- someone paid them money, bought their tickets and sent them in there,” a police source told the Daily Telegraph.
Earle was reportedly axed from ITV after the women’s tickets were traced back to his allocated “friends and family” package, though he is denying that he has any connection to Bavaria.
The group of women reportedly claim that they were asked to leave the stadium, and were then forcibly ejected and detained for three hours while officials allegedly told them they could face six months in prison for the stunt.
(Ladies, ladies — no Sunkist orange frock is worth jail time.)
“In the second half, about 40 stewards surrounded us and forced us to leave the stadium,” detainee Barbara Kastein told the paper. “They pushed us up the stairs, and one of the girls fell.
“The police came and kept on asking us the same questions over and over, asking if we worked for Bavaria. They said we were ambush-marketing and it was against the law in South Africa.
“They said we would be arrested and would stay in jail for six months. Girls were crying. It was bad.
“They said they would sue me. All of this for wearing an orange dress.”
Kastein claims that she and her friends were merely supporting the Dutch team in a dress inspired by Dutch WAG Sylvie van der Vaart.
Now, two of the women have been arrested this morning and will be charged for their involvement, the paper reports.
Bavaria, which reportedly pulled a similar stunt at the 2006 World Cup, which resulted in fans wearing Bavaria orange-branded lederhosen to sit in their undies or leave the stadium, claims it is all a big misunderstanding.
“[People] should have the right to wear what they want,” Bavaria spokesman Peer Swinkels told the Daily Telegraph.
“The Dutch people are a little crazy about orange and we wear it on public holidays and events like the World Cup.
“This time we put no branding on the dress. And Fifa don’t have a monopoly over orange.”
Goodness! Who needs goals and red cards with this kind of off-the-field drama?
Ok, I realize South Africa probably doesn’t have the same culture and etiquette and even rights established as we have in America. But this is absurd! I understand that Budweiser…an AMERICAN beer, is its sole beer sponsor. But really? ARRESTED because they THINK it was a guerilla marketing tactic? Even if it was, it wasn’t like they jumped the fence and got into a World Cup game for free. The tickets were purchased legally and distributed to these ladies to look lovely in orange and yes, stand out and PERHAPS be a subtle, yet very luminous representative of another beer. But that Beer Company can hardly rival Budweiser can it?
Look at it this way: It would be like if you showed up to let’s say, oh, a Hawkeyes road game wearing all gold and being told if you didn’t leave you’d be arrested.
Beer company stunt or not, without solid evidence, this is simply a group of women, even if they’re South African models, who support the Dutch in the World Cup and show their support by wearing the Dutchy Orange.
Be distracted, be upset, hell be as pisssed as a bull who sees a red cape. But to endanger the lives of these women and have them arrested because of their fashion choice? Very unsportsmanlike conduct, FIFA. Very unsportsmanlike indeed.